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Next event: West Coast Craft | SF, CA | June 9-10


Los Angeles, CA

Los Angeles, CA

Next event: West Coast Craft | SF, CA | June 9-10



WKNDLA is a contemporary jewelry line that embraces empowerment through self-expression and community. Each piece is handmade in Los Angeles with quality, comfort, and sustainability in mind. Behind every seasonless collection is a love for art in all forms and inspiration that draws upon nature, movement, history, mythology, and everyday moments.

My approach to jewelry comes from a background in sculpture and animation. It is my intention to create pieces that serve as storytellers and conversation starters while evoking a unique point of view. My hope is that they give the wearer the confidence to tell their story, encouragement to form new connections, and a reminder that we’re better together.

–Cindy Hsu Zell (@cindy.zell @cindycatandmatt)

Jewelry that makes you feel good, does good

1) I am dedicated to providing customers with well-made, quality products that last. Materials are sourced with sustainability in mind. Jewelry comes in 100% recycled/recyclable packaging. Raw metals are manufactured in the U.S. and certified nickel-free. Every piece is made to order from start to finish in my studio in Los Angeles.

2) Enjoy free shipping and returns on all domestic orders, because I want you to be 100% happy with what you get.

3) A $100 gift card is given to a randomly chosen newsletter subscriber every month, just my way of thanking you for following along!

4) I have implemented a round up for charity initiative on the cart page so you have the option of donating $0.50 during the checkout process as part of your order. The difference is donated directly to a non-profit every month and is completely optional. Find more information about the program here.